About Us

What is Pure Adirondacks?

A travel resource

Pure Adirondacks is a travel website that hosts a wide variety of information on the Adirondack Park. What began as a simple site to share our outdoor adventures has evolved into a digital hub full of recreational opportunities, spotlights on local events, and a community of passionate ADKers sharing their personal stories and experiences.  From finding a hike perfectly suited to your needs to reading reviews on great places to stay, eat, and learn, Pure Adirondacks aspires to be the ultimate resource for visitors and locals alike.  

A lifestyle brand

There are countless enthusiasts that are as passionate about all things Adirondack as we are.  Whether a full-time resident or a visitor, we all have an appreciation for being in the Adirondacks - the crisp mountain air, a cool breeze coming in off the lake, the melancholy call of the loon reassuring us that life is good. In an effort to express our passion for the area, we’ve launched a line of high-quality products that reflects the feeling the Adirondacks evoke in us. Sitting next to the woodstove sipping coffee from one of our mugs, summiting a mountain wearing one of our hats, or relaxing by the campfire on a summer cozying up in one of our hoodies, we hope that our products remind our customers of their Adirondack experiences.  

A team of storytellers

With the rapid growth of digital marketing, we’ve had the opportunity to connect with other people passionate about the Adirondack Park and began to build our niche in the online community. This growing community includes everyone: from natives who have lived in the park their whole lives; weekend warriors who live just outside the park and visit as much as possible; annual visitors, who all year look forward to that one-week vacation to the park to unwind and reconnect with family/friends; those who have never been to the area, but have it on their bucket list to make the trip; and outdoor enthusiasts in general that enjoy following our adventures both in the Adirondack Park and around the globe as we travel beyond the Adirondacks.

The Adirondack Park is unique among park systems, containing both private and publicly protected land. There are actually about 120,000* people that are fortunate enough to live within the Park’s boundaries. The small towns and villages scattered throughout the park make up the communities where people work, live, and play. The local economies are often supported by strong tourism, balancing the preservation of the park with having the resources to keep the locals thriving.  

We (meet the team!) pride ourselves on being storytellers and “influencers” for the region. Our goal is to not only educate people and provide helpful information about things to do within the park, but also to be creative “influencers” generating a positive impact for the area. Whether it’s a small business like a local coffee shop, a community event held on an annual basis, or even a park-wide initiative such as Cycle Adirondacks; we’re here to help spread the word, both digitally through our online platforms and of course directly in person as we meet people on the trails or out on the water. If you are interested in leveraging our community and working with us, check out the scope of services we offer to find out if there's a fit for your business or organization.